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HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of HubSpot Creators, its new accelerator program to seek out and invest in emerging creators globally. HubSpot Creators will launch with an initial cohort of eight podcast creators and will tap into the company’s firsthand experience in building media channels from scratch to help creators grow their brands with dedicated resources and networks. Over time, the program will aim to expand beyond just podcasts to include YouTube and newsletter creators as well.
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NowSecure, the leading standards-based mobile app security and privacy software company, today announced the world’s most comprehensive mobile app pen testing service for the OWASP Mobile Application Security Verification Standard (MASVS) and the addition of automated MASVS testing to NowSecure Platform. Now mobile organizations, mobile app developers and security teams can turn to NowSecure experts for the gold standard of mobile app testing to ensure proper compliance with the OWASP MASVS.
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REQ, a leader in digital marketing and brand management, announced today the hiring of Brooke Weller as Senior Vice President of Media. Weller will lead the newly integrated Digital Media team made up of experts in search, social, and display advertising as well as search engine optimization (SEO), social media, and digital content.
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5WPR, one of the largest independently-owned PR firms in the U.S., reveals that while 84% of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia.

Inflation has quickly impacted American consumers, with 73% of respondents making purchasing sacrifices due to high prices in specific areas. Even so, seven in ten consumers are willing to further complicate their shopping at this time, sharing that they would boycott a product after learning it was produced in or imported from Russia.
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DigiCert, Inc., the global provider of TLS/SSL, IoT and other PKI solutions, has named Christophe Bodin the company’s Chief Revenue Officer. Bodin brings a successful track record of scaling revenue and accelerating go-to-market strategies as DigiCert moves into its next phase of growth and expansion. DigiCert is backed by Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”), Crosspoint Capital Partners, and TA Associates.
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Codegarden, the largest conference of the year for the Umbraco content management system (CMS) community, returns to its international headquarters in Denmark June 15-17 as a hybrid event. After the success of last year’s virtual conference, Codegarden will be in-person with both live and on-demand streaming of the interactive educational sessions, demonstrations, workshops, keynotes and networking events targeted at web developers, marketers and business owners alike.
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Demandbase, the Smarter GTM™ company for B2B brands, today announced it has been included in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. The company was named a Leader after an evaluation of the 10 most significant providers in the category. Demandbase tied for the highest score in the Current Offering category and received a differentiated rating, the highest score possible, in 7 out of the 10 assessment criteria, including Orchestration Design, Personalization, Advertising, Account and Buying Group Selection Prioritization, Data Management, Roadmap, and Market Appro
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Clinc AI and Tokyo-based SCSK Corporation have launched a groundbreaking joint development initiative to design and deliver conversational AI solutions for the Japanese enterprise market. Clinc and SCSK are currently working on AI projects with market leaders Aioi Nissay Dowa Insurance Co., Ltd., MUFG Bank, Ltd. and Nippon Life Insurance Company along with its subsidiary, NLGIA Silicon Valley.
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CSS Corp, a global customer experience and technology services provider, today announced acquiring Directly’s OnDemand business unit, including its next-gen GigCX services platform. OnDemand offers fast and empathetic technical support and customer service for the world’s leading brands, with patented technology and a global network of product and technical experts in a flexible freelance model. Some key customers of the platform include Microsoft, LinkedIn, Airbnb, and Autodesk.
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SHERIDAN, Wyoming based CedCommerce, a leading multichannel eCommerce solution provider bags the Premier Partnership status yet again in 2022.

Google recognizes achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. CedCommerce is an eCommerce solutions provider that specializes in multichannel integration and search marketing services. They help merchants to sell and promote their products over 40+ marketplaces including Amazon, eBay, Walmart , Etsy, Shopee, etc. CedCommerce is equally activ
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Keap, the leader in sales and marketing automation software for small businesses, today announced Fully Promoted (FP) has selected Keap as the preferred sales and marketing automation vendor for its more than 300 franchisees worldwide. Keap’s all-in-one customer relationship management (CRM), email and text marketing, and reporting solutions will enable FP and the small business entrepreneurs running their franchises to work more efficiently by reducing the time to onboard new locations while improving visibility of marketing results and maintaining brand continuity throughout the business.
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Global cloud communications company Infobip has introduced SMS and WhatsApp messaging for Adobe Commerce clients, making it possible to connect with customers over their preferred channels at key points of the purchase journey.

The integration is part of Infobip’s efforts as an Accelerate Partner in the Adobe Exchange Partner Program to bring valuable capabilities to the marketplace. The addition of these popular channels will enable Adobe Commerce merchants to offer their customers truly connected digital experiences and analytics over popular, convenient and trusted channels, as well as
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Zmags, whose Creator platform is transforming how customers experience digital commerce everywhere, today launched Creator Connect, giving everyone on the brand team – from designers to marketers to developers – the power to compose powerful, intelligent digital experiences. With Creator Connect, brands can create experiences that respond in real time to any aspect of their eCommerce and martech ecosystem.
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Linktree today announced $110 million USD funding led by Index Ventures and Coatue at a valuation of $1.3 billion USD. The company’s fast-paced growth trajectory to 24 million users in the past year ensured follow-on from previous investors AirTree Ventures and Insight Partners, and new participation from Greenoaks Capital. Linktree will use its new funding to focus on additional geographic expansion, recruitment, revenue streams and further value for its creators and brands via new tools and partnerships.
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MediaCom U.S. has been ranked #1 Agency in the Warc Media 100. Today, the marketing intelligence company WARC (World Advertising Research Center) released their WARC Media 100 – the benchmark for media excellence. Compiled by tracking the performance of campaigns, brands, and agencies at the most important advertising media competitions, MediaCom U.S. has been named the #1 agency globally for creativity and innovation in media.
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Novel Ventures, Dallas-based startup studio, announced today the launch of their newest portfolio company, Myte, a one-stop donation platform connecting everyday donors with the tangible needs of nonprofits to make giving as frictionless as possible.

Launched as a mobile app, Myte bridges the gap between the millions of nonprofits in need of financial support and the millions of donors seeking to make a difference with their charitable donations.
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SOCi, the marketing platform for multi-location brands, is proud to announce awards from Forbes and Inc. Magazine, recognizing a strong organizational culture and growth as an industry leader in localized marketing technology.

SOCi has been ranked #119 of the 1,500 fastest-growing private companies on the Inc. 5000 Regionals list. This is the third consecutive year SOCi
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Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2022, the world’s largest digital experience conference, and unveiled new innovations in Adobe Experience Cloud that empower brands to make the digital economy personal, with powerful digital experiences that can be personalized to millions in milliseconds. Adobe Summit 2022 is fully virtual and powered by Adobe Experience Cloud.
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Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform).

With Acxiom Real Identity alongside Sitecore CDP, brands can extend the view of customer and prospect journeys the CDP provides by observing behaviors across all owned and paid media digital interactions.
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Tech public relations agency Sevans PR today announced the promotion of Sarah Mawji to the role of Managing Director. In this new position, she provides leadership across all agency divisions and account teams and offers strategic support for company operations.

Based in the Greater Vancouver area, she is able to round out North American coverage for Sevans PR’s growing international client and partner portfolio.