Movable Ink, the personalized content platform provider for digital marketing leaders, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its technology. The report covers a holistic view of Movable Ink’s AI-powered decisioning offered through Movable Ink Da Vinci, as well as its data-driven content generation capabilities for email and mobile messages.

Anteriad today announced that the company’s Neutronian Certified data significantly outperformed non-Neutronian certified data in a test with Neutronian and Causal IQ in Q4 2022. Neutronian Certification provides verification of data quality and compliance that marketers use to guide buying decisions. The test ran across video and display campaigns and compared Anteriad data to other data providers in three categories: financial services, travel, and B2B telco. When compared to the non-certified data providers, the Anteriad campaign performed significantly higher across click-through-rate (CT

Katalon, the leading provider of the most modern, comprehensive quality management platform, is enabling the development of a software test automation accelerator for Salesforce business applications, including SalesCloud and ServiceCloud. Launched in collaboration with Deloitte Canada, the new accelerator offers pre-built test script libraries for many of the most common Salesforce business processes, reducing Salesforce test automation adoption times by more than 50% and significantly reducing the effort to maintain Salesforce automated tests.

Hippo Video, a leading interactive video platform to increase sales engagement, today announced an $8 million funding round led by Dallas Venture Capital (DVC) with participation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners to support the company’s rapid expansion across the U.S.

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2022, the world’s largest digital experience conference, and unveiled new innovations in Adobe Experience Cloud that empower brands to make the digital economy personal, with powerful digital experiences that can be personalized to millions in milliseconds. Adobe Summit 2022 is fully virtual and powered by Adobe Experience Cloud.

Widewail, the leading customer review and reputation management solution, introduced a new offering in its Widewail Trust Marketing Platform, Invite Video (™). Building on the company’s SMS review generation technology, Invite Video™ empowers marketing teams further by capturing video testimonials.

Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, recaps a year that demonstrated increasing demand for the industry’s first Digital Optimization System. Amidst the rise of product-led companies in 2021, Amplitude demonstrated growth across its customer, partner and employee bases, and brought on several key board hires ahead of the company’s debut on the Nasdaq Capital Market through a direct listing in September.

Uberflip, the leading cloud-based content experience platform (CEP), is celebrating a memorable year of growth, innovation and recognition. Throughout 2021, the company rolled out several exciting advancements to its software, and was recognized in Forrester Research’s Landscape Overview Report for B2B Content Engagement Solutions and by Aragon Research as one of four Hot Vendors in Content Experience for 2021. Uberflip was also named a leader in the Content Experience Platform category in G2’s summer 2021 reports.

Breinify, the leading lightweight personalization platform, is pleased to announce continued momentum following a $11 million round of seed funding in April 2021. The company has seen strong continued growth, meeting key milestones set for 2021 including tripling its headcount and 4.3x revenue, adding four new customers, and experiencing zero product downtime, among other drivers of operational success.

Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced that Elektro-Material AG, a part of the Rexel Group and a leading wholesale distributor of electrical parts and supplies, is a new customer utilizing Price Manager™, Deal Manager™ and Zilliant’s newly-announced Real-Time Pricing Engine™.