MarTechCube

Building off the tremendous success of amplifying grocery products from brands and leading retailers, ShopLiftr has expanded its ad tech solution to clients in a variety of new product categories, already garnering impressive results. The demand by consumers for relevant deals has only increased with rising prices across all industry sectors, and brands and retailers alike are taking note of ways to connect their shoppers with the products and savings they are seeking. ShopLiftr is responding by leveraging the versatility of its trade promotion database to import real-time deals from new cate

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2022 Delisted Mobile Apps Report, containing insights about mobile apps removed from the Google Play Store and Apple App Store. The analysis helps developers and advertisers recognize potential threats of privacy, brand safety, and compliance breaches.

Incisiv, a next-generation industry insights firm that helps retailers and brands help navigate digital disruption, announced today the release of its 2023 Omnichannel Customer Service Index in partnership with Nuance Communications, Inc., a leader in conversational AI technology.

Digital experience company Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. The most demanding retailers and consumer brands in the world have long chosen Acquia CDP to manage data required to power personalized customer experiences. Today Acquia gives organizations with smaller budgets and teams an entry into the product — all built on the same robust platform that serves the most complex, global organizations.

Market Tactics Company (“Market Tactics” or “The Company”), a leading business growth agency, today announces that it has been awarded the title of the “Best Social Media Marketing Agency in Tacoma” by Expertise.com, LLC. (“Expertise” or The Company”)

Known for its data-driven approach and innovative strategies, Market Tactics has worked with a diverse range of clients to create and execute effective social media campaigns. The agency has devised and implemented time-tested, ROI-focused strategies to help clients increase their revenues, drive engagement, and generate leads through targete

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced that hundreds of organizations worldwide, including The BMW Group, Farmers Insurance and Principal Financial Group®, selected its customer experience solutions in the fourth quarter of 2022 to create extraordinary experiences for customers during an uncertain time.

FatTail, the automated direct deals company that has powered premium advertising supply for the world’s leading publishers for decades, has appointed Laura Boodram as Chief Revenue Officer. Boodram will spearhead sales, customer success, and marketing as FatTail scales and launches new products following 47% revenue growth in 2022.

mdf commerce inc. (TSX: MDF), a SaaS leader in digital commerce technologies, is pleased to announce a partnership agreement between its ecommerce solution, k-ecommerce, and Acumatica. Combined, the solutions create a comprehensive offering to SMB customers and expand the reach of mdf commerce’s ecommerce solution.

TTEC Holdings, Inc. (NASDAQ:TTEC), one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced today that TTEC Digital has launched InteractionSync for Amazon Connect to provide contact center agents with a unified view of Amazon Connect voice interactions within Microsoft Dynamics 365, fueling exceptional customer experiences consistently with speed and quality.

Alorica Inc., a trusted leader in next-generation customer experience (CX) solutions, today announced its expansion plans into Africa and Europe through the launch of its operations in Cairo, Egypt and Łódź, Poland. As one of the largest business process outsourcers (BPO) globally with 100,000 employees across 17 countries and 24 years of CX experience

Tenovos, the modern, data-first digital asset management (DAM) platform, is excited to announce Mohan Taylor as the company’s new Chief Product Officer (CPO). Taylor joins with the mission to accelerate the delivery of Tenovos’ innovative vision for the future of modern DAM for enterprise brands.

As a long-time industry veteran going back more than two decades – including 10 years at OpenText – Taylor has seen first-hand the changing business landscape that requires DAMs to evolve how they deliver value to customers. As CPO he will be responsible for the continued development of the Tenovo

If you’re a B2B marketer, you’ve been on a rollercoaster ride for the past few years. The pandemic temporarily halted in-person events, a major source of leads for many B2B companies, prompting marketers to shift to digital channels. Many CMOs scrambled to upgrade their martech stack and figure out how to measure campaign impact with greater accuracy. Economic uncertainty prompted some companies to cut marketing budgets.

Today, commerce protection provider Signifyd launched the first plug-in with built-in dynamic exemption for SCA management alongside commercetools, the pioneer and leader in composable commerce. The Signifyd Commerce Protection Platform is now available on the commercetools Integration Marketplace enabling merchants globally to authorise more transactions without fear of financial loss.

Visiting Media (the “Company”), the premier provider of visual sales and marketing solutions for the hospitality and event industries, today announced that it has received a strategic growth investment from JMI Equity (“JMI”), a growth equity firm focused on investing in leading software companies. The investment will accelerate Visiting Media’s ability to bring new, innovative products and technologies to its growing customer base.

Mountaingate Capital (Mountaingate) portfolio company Acceleration Partners (AP), the leading global partnership marketing agency, has announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry’s first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. This strategic acquisition marks AP’s fourth since partnering with Mountaingate in 2020, and th

BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced a new partnership with Sage, a leader in accounting, financial, HR and payroll technology, to provide merchants with an end-to-end commerce solution, integrating their online storefronts to their back-office.

Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, announced today that the United States Patent and Trademark Office (“USPTO”) had issued its patent for the Company’s proprietary ad fraud identification and prevention technology, Kubient Artificial intelligence (“KAI”). The patent provides Kubient with intellectual property protection for KAI from now until 2040.

Vi Labs, the market-leading Enterprise-AI for digital health, has acquired member acquisition analytics, site selection, and marketing BI company, Motus Consumer Insights. The acquisition brings the industry leading platforms for customer acquisition and site selection together with Vi’s robust AI-powered customer engagement and retention solution. This transaction only accelerates Vi’s commitment to help people around the world live healthy & active lifestyles, through the power of Data and AI.

ActiveCampaign, the leader in marketing automation, gathered data trends from its platform to show how businesses capitalized on this year’s Black Friday weekend. Compared to Black Friday weekend 2021, ActiveCampaign customers sent 50% more emails and automated experiences during the same time period this year. Its customers are also now processing, on average, more than 1 billion automation actions every day. Powered by ActiveCampaign’s leading marketing and sales automation, email marketing and transactional email solutions, growing businesses are winning more customers than ever before.

Teleperformance takes the top spot in the European Contact Centre and Customer Service Awards. The longest-running and most prominent awards programme in Europe announced this year’s winners in front of more than 1,200 guests from 32 nations. Teleperformance was honoured with a total of 8 prizes for excellence in customer service.