ActiveCampaign, the leader in marketing automation, gathered data trends from its platform to show how businesses capitalized on this year’s Black Friday weekend. Compared to Black Friday weekend 2021, ActiveCampaign customers sent 50% more emails and automated experiences during the same time period this year. Its customers are also now processing, on average, more than 1 billion automation actions every day. Powered by ActiveCampaign’s leading marketing and sales automation, email marketing and transactional email solutions, growing businesses are winning more customers than ever before.

Keap, the leader in sales and marketing automation software for small businesses, today announced Fully Promoted (FP) has selected Keap as the preferred sales and marketing automation vendor for its more than 300 franchisees worldwide. Keap’s all-in-one customer relationship management (CRM), email and text marketing, and reporting solutions will enable FP and the small business entrepreneurs running their franchises to work more efficiently by reducing the time to onboard new locations while improving visibility of marketing results and maintaining brand continuity throughout the business.

GetResponse, marketing automation software, announces its conversion into a Polish joint-stock company. This change enables GetResponse to move forward with implementing an Employee Stock Option Plan (ESOP).

In order to share business success with key employees and ensure they are directly impacted during times of accelerated growth, the development of an ESOP model was necessary.

SmartBug Media — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations — today announced that it has promoted Jen Spencer to chief executive officer effective February 1, 2022. Ryan Malone, SmartBug’s founder and current CEO, will continue serving the company in his role as chairman of the board.

The calendar year of 2021 shaped to be a record one for Phonexa, as the marketing automation platform marked more momentous milestones in developing its turnkey software and company across all fronts.

By building, developing, and adding a series of new functionalities and advanced features to its suite of products, Phonexa utilized its unique positioning in the industry to help partners and clients alike leverage the marketing technology they need to double down on reaching result-driven outcomes across all lead generation industries.

SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Marketing Automation – Enterprise Software Data Quadrant Awards, naming four vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey: