MarTechCube

Building off the tremendous success of amplifying grocery products from brands and leading retailers, ShopLiftr has expanded its ad tech solution to clients in a variety of new product categories, already garnering impressive results. The demand by consumers for relevant deals has only increased with rising prices across all industry sectors, and brands and retailers alike are taking note of ways to connect their shoppers with the products and savings they are seeking. ShopLiftr is responding by leveraging the versatility of its trade promotion database to import real-time deals from new cate

Used by thousands of mobile app developers and advertisers across the globe, the Start.io platform is being revamped with a fresh, updated look. This includes an enhanced, user-friendlier layout, and a range of extra features and functionality designed to make the Start.io experience smoother, smarter, and better performing.

Over the years, Louis Smith has used his SEO expertise to help small to medium-sized businesses, as well as a selection of fortune 500 companies, reach the top of Google search and increase their organic revenue.

Louis is now using his specialist SEO knowledge to launch a high-impact e-commerce and Shopify SEO service for companies that focuses on conversion and revenue optimisation by following several successful SEO strategies that improve search engine exposure.

Hippo Video, a leading interactive video platform to increase sales engagement, today announced an $8 million funding round led by Dallas Venture Capital (DVC) with participation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners to support the company’s rapid expansion across the U.S.

Seismic, the global leader in enablement, today released the findings of its new 2023 Value of Enablement Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating that enablement technology is mission-critical to success in the current economic climate and most companies are looking to increase their investment in enablement.

Katalon, the leading provider of the most modern, comprehensive quality management platform, is enabling the development of a software test automation accelerator for Salesforce business applications, including SalesCloud and ServiceCloud. Launched in collaboration with Deloitte Canada, the new accelerator offers pre-built test script libraries for many of the most common Salesforce business processes, reducing Salesforce test automation adoption times by more than 50% and significantly reducing the effort to maintain Salesforce automated tests.

Smarter Sorting, a leader in using data to transform retail operations from compliance to sustainability, today announced the rebranding of Smarter Sorting to SmarterX™.

SmarterX is a retail and consumer goods data company that provides product intelligence, regulatory classifications, and decisioning to retailers, consumer goods companies and the logistics industry. The product intelligence provided by SmarterX helps its clients make, move and market products in the most compliant, efficient, and sustainable ways possible.

Today Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMBs), announced that Lindsay Boullin, VP & General Manager, International, has been recognized by CRN®, a brand of The Channel Company, on its 2023 Channel Chiefs list.

Moveworks, the leading conversational AI platform for the enterprise, today announced that it now provides on-the-fly translation in over 100 different languages for its employee support virtual agent. Customers can now provide knowledge articles, outbound employee communications, and inbound agent ticket updates in each employee’s preferred language — all within seconds.

Conversica, Inc., the leading provider of Conversation Automation solutions for enterprise revenue teams, today will showcase Conversica Chat, the first generally available GPT-powered chat solution for enterprise use during the B2B Marketing Exchange (B2BMX) conference being held this week in Scottsdale, AZ.

Since 2020, Conversica has been incorporating the latest Generative AI and multiple large language models (LLM) into its solutions. With Conversica Chat for the enterprise, users are able to engage in ongoing, personalized interactions that provide highly relevant information and reso

Workers in customer-facing roles are stressed and nearly one-third (31%) think about quitting their job multiple times a month, according to new research from Qualtrics (Nasdaq: XM). More than two in five (44%) say their workloads have increased, and one-third say customers have become ruder over the past year.

While many customers’ first interaction with a brand may be online or through another digital channel, frontline employees such as retail sales associates, customer service agents and restaurant staff are typically the first human point of contact between customers and a business. T

Netsertive, a marketing technology provider that enables franchise brands and multi-location businesses to execute localized digital marketing at scale, has once again achieved Premier Partner status in the Google Partners program.

Netsertive delivers localized digital marketing solutions through a local-first and innovative technology, their Netsertive’s Multi-Location Experience (MLX) Platform, which simplifies the execution of hyper-local digital marketing at scale for multi-location businesses. Netsertive is part of a select group of Premier Partners in the Google Partners program, whi

Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today revealed findings of its third annual Global Customer Engagement Review. The report examines customer engagement trends over the past year, as customer acquisition costs have soared to unsustainable highs while cost-conscious consumers are faced with more choices than ever in a volatile environment. Findings from this year’s report indicate that even more marketers are investing in tools and strategies that drive activation and loyalty to meet consume

Smartsheet (NYSE:SMAR), the enterprise platform for modern work management, has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023. Ranking in the top ten of the Enterprise category, Smartsheet is recognized for creating a unified digital workplace, giving customers one place to share and analyze notes, brand images, and data, allowing them to drive meaningful change.

Today, Amazon Business announced the launch of 3-Way Match on the Amazon Business mobile app to help business customers improve their smart business-buying strategies and automate reporting. Now available in the U.S., the new 3-Way Match app enables account administrators and approved buyers to use a mobile device to simply scan the barcode of a package when it arrives and automatically mark the item as received. With this new feature, the nearly 1 million active users on the Amazon Business mobile app in the U.S. have a simple and quick way to close purchase orders—anywhere, anytime—at no ad

The modern global events industry looks nothing like that of a few years ago, and today’s successful marketing and event planning professionals are those who’ve learned to not only adapt to these changes, but leverage them to their clients’ benefit. When Spiro™, the global brand experience agency for the NEW NOW™, introduced its n·Spiro™ thought leadership program late last year, it sought to help event planners do exactly that. Spiro continues to do so through the launch of n•Spiro’s second theme, titled “The Core Four: A Framework for the Future of Events.”

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced the availability of the Retail Banking Accelerator to make it easy for financial services organizations to adopt the Qualtrics Foundational Customer Experience (CX) solution. By providing quick and predictable implementation at a fixed cost, the new solution enables retail banks and credit unions to set up CX improvement projects efficiently and effectively. Included benchmarks enable financial institutions to compare key metrics against peers, helping to inform strategies and actions that im

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content.

Anteriad today announced that the company’s Neutronian Certified data significantly outperformed non-Neutronian certified data in a test with Neutronian and Causal IQ in Q4 2022. Neutronian Certification provides verification of data quality and compliance that marketers use to guide buying decisions. The test ran across video and display campaigns and compared Anteriad data to other data providers in three categories: financial services, travel, and B2B telco. When compared to the non-certified data providers, the Anteriad campaign performed significantly higher across click-through-rate (CT

OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to ultimately amplify the brand message in a variety of ways. These tactics can range from immediate retargeting, where a user can be reached within seconds of seeing an ad on their mobile device, to days later in which users are reached within omni-channel / cross-device environments, essentially bridging the gap between the offline and online worlds.