Oleg Nesterenko, born in Ukraine, has a strong track record of delivering success in executive roles at prominent premium video streaming services in Europe and MENA, and of amplifying brands and streaming services that have rapidly grown to become regional leaders with international relevance, such as Shahid by MBC Group, MEGOGO, STARZPLAY, Viasat, Volia, and Kyivstar by VEON.
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Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that native support for messaging channel WhatsApp is now generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive higher conversion.
“Glassbox is in a strong position during turbulent times thanks to serving customers cost savings needs while also ensuring exceptional customer experiences that drive engagement, loyalty and revenue,” said Yaron Morgenstern, Glassbox CEO. “Our focus as always is on growth, while building positive cashflow and the continued progress towards profitability.
The supply chain for delivering trusted data has proven to be a top priority as modern organizations realize the business-critical value of data analytics. Data must have the highest degree of reliability in order to stay compliant and market-ready, yet data teams continue to face poor data freshness, completeness, and quality, limiting the ability for organizations to make informed, data-driven decisions.
Lusha, the B2B go-to-market intelligence platform, today announced that it has achieved full compliance with the General Data Protection Regulation (GDPR). As the only sales intelligence solution accredited under ISO 27701 – the highest international privacy standard in the world – Lusha’s latest accreditation demonstrates its commitment and dedication to promoting and upholding the values of data security, privacy, and confidentiality and leading the industry in data compliance.
Cloze, an AI-based intelligence provider focused on the real estate market, announced today that Brown Harris Stevens (BHS), the premier privately held real estate brokerage, has successfully rolled out Cloze CRM as part of its market-leading BHSOne initiative. Within just six weeks, adoption of Cloze CRM has overachieved its initial targets, driven initially by a highly successful internal marketing campaign that itself used Cloze, and fueled further by agent-to-agent recommendations from early adopters.
Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story
Loylogic, the global leader in loyalty and incentivized engagement solutions has partnered with Bits of Stock, the fintech that powers stock rewards programs, to introduce a new and innovative reward offering designed to help customers build wealth and deepen their relationship with brand partners.
Available across verticals, the Stock Rewards program will offer an innovative way for businesses to differentiate their rewards program from competitors and create a stickier user experience.
Available across verticals, the Stock Rewards program will offer an innovative way for businesses to differentiate their rewards program from competitors and create a stickier user experience.
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced it has signed a strategic agreement with Rainbow Digital Commercial Co., Ltd. (002419.SZ) (“Rainbow”). Leveraging its push notification solution JPush, the Company will provide Rainbow with intelligent messaging services to jointly promote smart retail.
data.ai (formerly App Annie), the leading mobile data analytics provider, today announced the launch of Total App Revenue which provides brands and publishers visibility into all mobile revenue streams. Powered by data.ai’s proprietary artificial intelligence, Total App Revenue (TAR) introduces the first mobile performance metric that combines in-app purchases (IAP) and advertising revenue.
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status as well as AWS Data and Analytics Competency status.
Affinity, the relationship intelligence platform for dealmakers, today announced it has launched Affinity for Salesforce on Salesforce AppExchange, empowering customers with insights directly within Salesforce to find, manage, and close deals faster. Affinity for Salesforce automatically generates contacts, enriches records, creates relationship insights, and delivers them to dealmakers directly with Salesforce Sales Cloud to drive deals forward. These new capabilities provide senior executives with even more value from their CRM data, which will increase usage and adoption.
WILsquare Capital, a St. Louis-based private equity firm, announced today its portfolio company, OuterBox, LLC (“OuterBox”), has completed the acquisition of substantially all the assets of Trinity Insight, LLC (“Trinity”), a leading digital agency with offices in Philadelphia, Pennsylvania and Rochester, Minnesota. Terms of the transaction were not disclosed.
Moveworks, the leading conversational AI platform for the enterprise, has been named to the Forbes AI 50 List for the fifth consecutive year. The AI 50 is produced in partnership with Sequoia and Meritech Capital, and showcases startups developing the most promising business applications of artificial intelligence. Each featured company possesses a captivating vision, backed with the technical expertise and resources necessary to bring it to fruition.
Spear Marketing Group, a leading B2B demand generation agency, announced a strategic alliance with Rev, the AI-powered Sales Development Platform that helps B2B companies find their next best customers.
Spear said it plans to use the Rev platform to enhance its existing demand gen practice, help B2B clients gain insight into their best customers, and then leverage those insights to inform messaging, content, media strategy, and account targeting.
Spear said it plans to use the Rev platform to enhance its existing demand gen practice, help B2B clients gain insight into their best customers, and then leverage those insights to inform messaging, content, media strategy, and account targeting.
Movable Ink, the personalized content platform provider for digital marketing leaders, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its technology. The report covers a holistic view of Movable Ink’s AI-powered decisioning offered through Movable Ink Da Vinci, as well as its data-driven content generation capabilities for email and mobile messages.
Captiv8, the world’s largest end-to-end influencer marketing platform, today announced it is among the first to integrate with Instagram’s creator marketplace. The first set of APIs will enable brands on Captiv8 to send messages to creators on creator marketplace through their priority inbox.
Artera (formerly WELL Health), a SaaS digital health leader in patient communications, recently welcomed Karri Alexion-Tiernan as VP of Product Marketing, Joanne Chen as VP of Data and Mark Thomson as VP of Customer Success. Alexion-Tiernan and Chen are seasoned leaders who will drive the company’s continued growth and data strategy as part of its Innovation Organization. Thomson will advance the Customer Experience team’s commitment to customer success and personalized service.
SOCi, the marketing platform for multi-location brands, and Punchh® from PAR Technology (PAR), today announced a strategic partnership that integrates SOCi’s industry-leading localized listings management and reviews solutions with Punchh’s loyalty and engagement platform.
Coyne Public Relations is proud to announce that the agency has been named a finalist for PRovoke Media’s Consumer Agency of the Year. The 2023 North America PR Agencies of the Year are the results of an exhaustive research process involving more than 150 submissions and 50 meetings with the best PR firms across the US and Canada.