Building off the tremendous success of amplifying grocery products from brands and leading retailers, ShopLiftr has expanded its ad tech solution to clients in a variety of new product categories, already garnering impressive results. The demand by consumers for relevant deals has only increased with rising prices across all industry sectors, and brands and retailers alike are taking note of ways to connect their shoppers with the products and savings they are seeking. ShopLiftr is responding by leveraging the versatility of its trade promotion database to import real-time deals from new cate

Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, announced today that the United States Patent and Trademark Office (“USPTO”) had issued its patent for the Company’s proprietary ad fraud identification and prevention technology, Kubient Artificial intelligence (“KAI”). The patent provides Kubient with intellectual property protection for KAI from now until 2040.

Yieldmo, a leading advertising technology company, today announced the addition of Chris Bolte to its global leadership team as SVP Revenue Strategy & Business Development. Bolte will oversee partnership development for the company’s suite of products and help drive the business strategy across all revenue lines.

Ocient, the leading hyperscale data solutions company serving organizations that derive value from analyzing trillions of data records in interactive time, today announced that its next-generation campaign forecasting solution was selected by MediaMath, a leading technology pioneer which helps more than 3,500 advertisers solve complex marketing problems.

Criteo S.A. (NASDAQ: CRTO) (“Criteo”), the global technology company that provides the world’s leading Commerce Media Platform, today announced the execution of the purchase agreement to acquire IPONWEB, a market-leading AdTech company with world-class media trading capabilities, on December 22, 2021.

Blockchain Exchange Network, Inc. (BEN) is excited to announce its official beta launch in Northern Arizona on January 17, 2022. BEN is a next generation platform designed to optimize ad space by giving consumers control of their data. Unlike existing advertising that can be irrelevant, invasive, and exploitative, BEN presents a uniquely privacy-oriented advertising solution that delivers relevant engagements catered to the interests and needs of consumers, played in the right place at the right time, while rewarding them and protecting their data.

Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand side platform (DSP) DynAdmic in July 2021.