MarTechCube

Tealium, the largest independent customer data platform (CDP), announced the Tealium Global Partner Network which creates simple, direct access for Tealium’s clients to thousands of agency and technology partners including Meta, Google, AWS, Capgemini, Accenture and Publicis Sapient.

Blockchain Exchange Network, Inc. (BEN) is excited to announce its official beta launch in Northern Arizona on January 17, 2022. BEN is a next generation platform designed to optimize ad space by giving consumers control of their data. Unlike existing advertising that can be irrelevant, invasive, and exploitative, BEN presents a uniquely privacy-oriented advertising solution that delivers relevant engagements catered to the interests and needs of consumers, played in the right place at the right time, while rewarding them and protecting their data.

Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it has closed a $120 million investment from global growth equity firm Summit Partners. The new funding will help accelerate the company’s product expansion and support Mavrck’s mission to build the operations cloud to power and execute all types of social proof at scale.

Mediafly, a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared, a leader in revenue intelligence, forecasting and analytics. The combined revenue enablement and intelligence platform, a first of its kind, provides customers a 360-degree view of what’s happening at every stage, in every account to improve coaching, engagement, predictions and execution throughout the customer journey.

The online streaming services market is expected to be dominated by North America. The region will account for 33% of the market’s growth during the forecast period. The US is the key country for the online streaming services market in North America. However, the growth of the market in this region will be slower than the growth of the market in Europe, APAC, South America, and MEA.

Tegus, the leading market intelligence platform for key decision makers, announced it has completed its acquisition of BamSEC.

“We couldn’t be more excited to have BamSEC as part of the Tegus family,” said Michael Elnick, Founder and Co-CEO of Tegus. “We’re focused on building a platform where customers start and end their decision making in one place. For that to be possible, we must have the highest quality content and data sets, because quality matters when making important decisions.”

CallTrackingMetrics, the only digital platform that combines conversation intelligence with lead flow automation to align sales and marketing teams, today announces the completion of its fiscal year with significant milestones, including numerous critical new hires and promotions, several strategic integrations, a new office and a successful second-annual Launchpad Virtual Summit.

Based on its recent market analysis of the North American digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2021 North American Digital Advertising Product Leadership Award. The company has maintained and expanded its leadership position in North America because of its ability to deliver measurable, real-world value for advertisers with an advanced machine learning (ML) platform that supports media buying and offers customizable solutions. The tech-led digital advertising solution uses ML and advanced data science to organize, assess, optimize, and operationalize n

SendAFriend, a social media sensation and popular online store, has donated $100,000+ to more than 13 nonprofit organizations across America to support their life-changing work this holiday season. Organizations ranging from women’s shelters to pediatric cancer support programs will benefit from the company’s generous donations.

Contentgine®, the world leader in Content-Based Marketing, today announced that it has appointed veteran marketing executive Rebecca (Becky) Carr to its Board of Advisors.

Today, Carr leads the Tangoe global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and creating differentiated experiences that result in client loyalty.

Sitecore®, the global leader in digital experience management software, has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621, Dec. 2021). The document compares the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales, identifying strengths and challenges for each.

Chainalysis, the blockchain data platform, today announced it will support the Lightning Network, a second layer protocol built on top of the bitcoin blockchain designed to enable fast, low-cost transactions. VASPs, including cryptocurrency exchanges, that use Chainalysis KYT (Know Your Transaction) for real-time transaction monitoring will now be able to compliantly allow deposits and withdrawals of Bitcoin from a Lightning node.

Kangaroo Cargo, a leading retail multi-channel e-commerce aggregator in India, promises immediate delivery of orders through its novel concept of setting up micro warehouses across the country.

“We are providing micro warehousing for the brands who use our fulfilment services, thus enabling brands intraday delivery of orders. Currently, we offer affiliate warehousing services in Bengaluru, Chennai, Mumbai and Delhi. We will expand our footprint to another 12 cities by 2022,” said, Gunadeep PN, Chief Growth Officer, Kangaroo Cargo.

Iron Mountain Incorporated (NYSE: IRM), the leading information management company, has entered into a definitive agreement to acquire ITRenew, a global leader in mission critical data center lifecycle management solutions. Upon closing, Iron Mountain will acquire 80 percent of the outstanding shares of ITRenew on a cash- and debt-free basis for approximately $725 million in cash, with the remaining 20 percent acquired within three years of Close for a minimum enterprise value of $925 million. Previous investor ZMC, a leading private equity firm focused on technology, media and communications

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Channel Marketing Management software, has named Macro as a strategic Zift partner. The distinction recognizes organizations that (a) have a track record of driving channel revenue and success for their customers, and (b) demonstrate expertise in the ZiftONE enterprise channel management platform. Zift maintains a growing ecosystem of trusted and certified agencies, applications, and service providers.

Markacy, a digital strategy and marketing firm based in New York City, announced that it partnered with Serenity Kids, one of the fastest growing shelf-stable, family-owned, organic baby and toddler food brand, to lead the company’s digital marketing and e-commerce strategy. Following the first quarter of working together, Serenity Kids saw a spike in customer acquisition which supported the company’s $7 million Series A funding round which was closed much earlier than initially anticipated.

Tuya Smart (“Tuya” or or the “Company”) (NYSE: TUYA) a global IoT development platform, has convened a high-level forum for European business leaders to discuss trends in IoT. Entitled “Global Smart Connectivity: Sharing, Openness, Opportunities,” Tuya gathered various industry experts from across the European region to discuss the unique benefits and challenges of IoT in the region. A key event takeaway was the importance of combining a strong IoT development partner with a clear localization strategy to attain a foothold in Europe.

UNION powers the digital transformation of bars and restaurants, increasing revenues by 30%, reducing wait time by 80% and tripling servers’ coverage areas

Investors including NEA, Wellington, Fiserv and Clerisy Capital back next generation POS and mobile ordering platform for high-volume hospitality locations

Glia, a leading provider of Digital Customer Service, today announced its partnership with Clinc, a leader in conversational Artificial Intelligence technology for banking. The integration of Clinc’s technology into Glia’s Digital Customer Service platform will allow financial institutions to modernize customer interactions for the digital world.

Uberflip, the leading cloud-based content experience platform (CEP), is celebrating a memorable year of growth, innovation and recognition. Throughout 2021, the company rolled out several exciting advancements to its software, and was recognized in Forrester Research’s Landscape Overview Report for B2B Content Engagement Solutions and by Aragon Research as one of four Hot Vendors in Content Experience for 2021. Uberflip was also named a leader in the Content Experience Platform category in G2’s summer 2021 reports.