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Ranking organically on search engines, like Google and Bing, is extremely important for any small business. Doing so allows businesses to gain access to high-quality leads who are actively searching for exactly what they have to offer.

In this case study, Marketing 360® analyzes how a local med spa drove organic success with the help of the Marketing 360 content marketing strategy and their Content Marketing Specialist.

The Arena Group (OTCQX: MVEN) (the “Company” or “The Arena Group”) today announced it has signed an agreement to acquire AMG/Parade, a premium multimedia content company with lifestyle, celebrity, food, health & wellness, sports, and outdoor verticals. Its brands include Parade Media, which reaches more than 54 million domestic consumers each month in digital and print, along with AMG/Parade Sports, Relish, Spry Living and other lifestyle and outdoor properties. The closing of the acquisition is subject to completion of due diligence and execution of formal transaction documents.

The online streaming services market is expected to be dominated by North America. The region will account for 33% of the market’s growth during the forecast period. The US is the key country for the online streaming services market in North America. However, the growth of the market in this region will be slower than the growth of the market in Europe, APAC, South America, and MEA.

Contentgine®, the world leader in Content-Based Marketing, today announced that it has appointed veteran marketing executive Rebecca (Becky) Carr to its Board of Advisors.

Today, Carr leads the Tangoe global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and creating differentiated experiences that result in client loyalty.

Deloitte Digital, the experience consultancy, announced today that Deloitte acquired Ad2Pro Global Creative Solutions Private Limited (“Madras Global”), a leading global content production agency. The acquisition bolsters Deloitte Digital’s capabilities in content production, marketing automation, extended reality and media ad production, helping to provide chief marketing officers with end-to-end content solutions that deliver personalized customer experiences and drive business impact. Terms of the deal were not disclosed.

AppLovin Corporation (NASDAQ: APP), a leading marketing software company, today announced the appointment of Alyssa Harvey Dawson to its Board of Directors.

Harvey Dawson comes to AppLovin with more than 20 years of legal and business experience and she currently serves as the Chief Legal Officer of Gusto, an HR software provider. Previously, she was General Counsel at Alphabet’s Sidewalk Labs where she led all legal and compliance teams and strategies, including the development of Alphabet’s Responsible Data Use principles and policy.

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Even today, which is over a year since the first Covid-19 case was reported; the economy is yet to be completely restored. Further, in the last 1 year, digital marketing has become a necessity for both SMEs as well as MNCs to survive. Thus, let’s take a look at the various reasons why every business needs to hire a professional digital marketing company.