MarTechCube

Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it’s safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren’t going to go back to the way they were before the pandemic.

X4Impact, the market intelligence platform for social innovation, announced its list of top-ranked solutions in product and leadership categories. This year’s honorees represent the top three percent of listings on x4i.org.

X4Impact lists over 2,000 tech products and services searchable by impact area in service to nonprofits and social sector decision-makers. This is the largest US directory of technologies used by organizations that seek to have a positive social impact.

Avataar, a leading AI and Computer Vision platform focused on spatial visual discovery, today announced a $45 million Series B funding round led by Tiger Global with co-participation from existing investor Sequoia Capital India. The financing is one of the largest fundraising rounds in the Applied 3D/AR space.

Business intelligence from Akerna (Nasdaq: KERN), a leading enterprise software company and the developer of the most comprehensive technology infrastructure, ecosystem, and compliance engine powering the global cannabis industry, has revealed the top five cannabis sales days of 2021 in the United States:

Thankful, the AI platform powering the customer service revolution has expanded into the European market by signing an exciting, new partnership with Dixa, the Netherlands-based customer service platform that anticipates customers’ needs and empowers brands to meet them, it was announced today by Ted Mico, Thankful founder and CEO.

Pipedrive, the sales-first CRM and intelligent revenue management platform for small businesses, has announced the appointment of Heidrun Luyt as Chief Marketing Officer (CMO) and the newest member of the executive team to drive the company’s global business growth ambitions.

Bigtincan® (ASX:BTH), a global leader in sales enablement automation, today announced the general availability of Bigtincan for Salesforce on Salesforce AppExchange, empowering customers to intelligently serve up enablement resources and insights within the CRM. Bigtincan’s data science approach delivers relevant content and training within Salesforce using a powerful recommendation engine — allowing their customers to efficiently deliver personalized buying experiences using relevant content and knowledge.

Data Vault Holdings Inc., leading the way in tokenomics and metaverse data visualization, valuation, and monetization, today announced an exclusive partnership with audio app Breakout to tokenize user data assets and create new revenue streams for its user base of influencers, companies, brands, and non-profit organizations. The new partnership will place data ownership into the hands of users, revolutionizing the way in which it is consumed and exchanged between individuals and businesses. In partnering with Breakout on data monetization features, Datavault® has entered the next era of data

BigSpeak Speakers Bureau is leading the speakers bureau industry in customer loyalty by earning a Net Promoter Score (NPS) of 82 in 2021. Typically, on a scale of -100 to +100, NPS scores for business to business service firms range from 30 to 65, and in the speaker bureau industry, experts estimate the average NPS is 60 to 65. BigSpeak has been able to rise above other firms with superior attention to customer satisfaction.

Teleperformance, a leading provider of outsourced customer experience management and digital integrated business services, celebrates its 20 year anniversary in India by making Corporate Social Responsibility (CSR) initiatives their top priority. The company already impacts more than 20,000 lives in India with their Citizen of the World (COTW) and Citizens of the Planet (COTP) initiatives and has pledged €2.5 million over the next three years, reaching beneficiaries across 29 cities in India.

Language I/O (LIO), a leader in multilingual customer engagement, today announced it has raised a $6.5 million Series A round of funding, bringing the total amount of funding raised to date to $12.1 million, which includes the company’s Seed round completed in March of last year. Gaurav Tewari of Silicon Valley-based Omega Venture Partners is the largest institutional investor in this Series A financing, investing alongside Bob Davoli of Gutbrain Ventures and Bruce Clarke of PBJ Capital. Other participating investors include Golden Seeds, Michael Wilens, Tom Axbey, James Pallotta, and Eric Sc

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, today announced its acquisition of Inseev Interactive (Inseev), a leading SEO agency based in San Diego.

The combination of Inseev’s deep technical understanding with 3Q Digital’s growth-minded approach to content and creator marketing will power the next evolution in SEO. The acquisition will also add enhanced scalability and content creation expertise to 3Q Digital’s existing SEO offerings.

All-Inclusive TV agency Marketing Architects announced new conversion services designed to boost campaign effectiveness.

With the rise of ecommerce, consumers have growing control over their interactions with businesses. As a result, optimizing the customer experience at all stages of the buying process has never been more important.

Angela Rimmell has joined Bianchi Public Relations, Inc. ̶ a full service business-to-business PR firm with special expertise in automotive suppliers and mobility technology ̶ as an intern for the winter 2022 semester.

As the new public relations intern, Rimmell will gain experience and support the Bianchi PR team on a variety of projects.

Prior to joining Robert Half, Nelson was vice president of digital marketing at VMware, where he led a Center of Excellence team responsible for supporting the company’s online presence in 44 countries, including paid, owned and earned media; content development; search engine optimization; demand generation; email marketing; social media; and digital marketing transformation. Previous to that, he served as senior vice president of digital channels and campaign management at Wells Fargo. He brings a diverse background in business-to-business and business-to-consumer marketing experience to Ro

Keith Dawson, Vice President and Research Director for Customer Experience at Ventana Research, said, “Choosing the right agent management technology has a major impact on businesses, lowering the total cost of ownership, increasing the return on investment and boosting an organization’s ability to reach its performance potential. NICE has demonstrated leadership across all categories under product and customer experience through CXone and is well deserving of the top rank it has received.”

CreatorIQ today announced that TikTok has named it an official TikTok Marketing Partner—becoming TikTok’s first SaaS-only influencer marketing platform partner.

The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ dashboard. This means brands will have direct access to TikTok’s exclusive first-party insights on audience demographics, growth trends, best-performing videos, and more to help them identify the best creators to work with. CreatorIQ customers can also now plan and

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility. The report, which surveyed 1,000 US consumers from a wide range of age groups and backgrounds in October 2021, finds that in an era of dramatic changes, a power shift has taken place – giving consumers the upper hand over brands when it comes to when, where, and how they engage.

JUNO, a software company that connects and educates people on a single destination platform for events and year-round community, was voted #1 in a competition designed to reward innovation in event technology and community software. Live from the Event Solutions Stage at PCMA Convening Leaders 2022 in Las Vegas, JUNO competed and won as the Best Event Solution: Community Platform.

Russell Public Communications, an award-winning public relations and public affairs firm based in Tucson, marked its 20th anniversary this week and renewed its pledge to the Sahuaro Cougar Foundation to support college scholarships for graduating Sahuaro High School students. The firm launched the Russell Public Scholarship in 2012 and has since awarded $10,000 to college-bound Cougars. The renewed pledge announced today commits an additional $10,000 for future scholarships.