Movable Ink, the personalized content platform provider for digital marketing leaders, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its technology. The report covers a holistic view of Movable Ink’s AI-powered decisioning offered through Movable Ink Da Vinci, as well as its data-driven content generation capabilities for email and mobile messages.