Talkdesk Inc., a global cloud contact center leader for customer-obsessed companies, today released its newest research report, Winning Gen Z Through Exceptional Customer Service. The report discovered that while 88% of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31%) have become loyal to a new company in the past year. As their buying power grows, this presents both an opportunity—and major challenge—for brands to win with these coveted consumers.