Forrester (Nasdaq: FORR) today added a new predictive capability to its FeedbackNow® solution to enable businesses to proactively anticipate customer experience (CX) issues before they occur. Equipped with powerful analytics, FeedbackNow allows businesses to collect critical real-time CX feedback at the point of experience so they can act where and when it matters. According to Forrester, more than 60% of customer experience professionals say their businesses lack closed-loop processes for CX feedback — an important lever to build customer goodwill and engender long-term brand loyalty.