Emplifi, the leading unified customer experience platform, today announced a new growth equity investment led by Sixth Street Growth, with participation from the LionTree merchant bank at a valuation of more than $1 billion.

Backed by Audax Private Equity (“Audax”), customer experience (“CX”) leader Emplifi provides brands with an end-to-end platform for social marketing, social commerce and social care. Emplifi brings together more than 20 years of experience, global operations, and a customer base of 7,000 top global brands, including Delta Air Lines, Ford Motor Company and McDonald’s. Emplifi gives organizations the tools they need to connect social media marketing, customer care, and social commerce to help address critical customer experience gaps, which have grown wider in the past two years.