Blockchain Exchange Network, Inc. (BEN) is excited to announce its official beta launch in Northern Arizona on January 17, 2022. BEN is a next generation platform designed to optimize ad space by giving consumers control of their data. Unlike existing advertising that can be irrelevant, invasive, and exploitative, BEN presents a uniquely privacy-oriented advertising solution that delivers relevant engagements catered to the interests and needs of consumers, played in the right place at the right time, while rewarding them and protecting their data.