ActiveCampaign, the leader in marketing automation, gathered data trends from its platform to show how businesses capitalized on this year’s Black Friday weekend. Compared to Black Friday weekend 2021, ActiveCampaign customers sent 50% more emails and automated experiences during the same time period this year. Its customers are also now processing, on average, more than 1 billion automation actions every day. Powered by ActiveCampaign’s leading marketing and sales automation, email marketing and transactional email solutions, growing businesses are winning more customers than ever before.