RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue.

RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich solution for organizations not willing to pay a premium for ABM capabilities.” We believe the report recognizes RollWorks

Demandbase, the Smarter GTM™ company for B2B brands, today announced it has been included in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. The company was named a Leader after an evaluation of the 10 most significant providers in the category. Demandbase tied for the highest score in the Current Offering category and received a differentiated rating, the highest score possible, in 7 out of the 10 assessment criteria, including Orchestration Design, Personalization, Advertising, Account and Buying Group Selection Prioritization, Data Management, Roadmap, and Market Appro