Social Media Marketing is one of the best platforms to increase the brand value of your business because it provides you a place where you can make an impact on the targeted audience and can get high yield by utilizing it positively. It is also known as e-marketing or digital marketing because all operations performed online by using internet connectivity. It is done by using social media sites like Facebook, Twitter, Instagram, LinkedIn, Youtube, and Pinterest to make the promotion of your products or services by displaying ads because today a large part of the population is connected with these sites. Therefore it is an easy step to get high reach in the market value. It is the easiest way to get high quantity exposure on your sites. We can also say it is the opportunity to propagate your brand within a short period worldwide either SMEs or startups. Promoting products or services on social media is direct means attracting a large number of visitors on your E-commerce sites. It is an efficient tool to analyze and implement the best strategies to increase the worth of your investment by reaching towards the potential customers towards you.