springbig, the leading provider of marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs to the cannabis industry, today announced its loyalty integration with Olla, the industry’s most customizable cannabis e-commerce platform. For retailers using Olla and springbig, this integration enables new consumers to enroll in a retailers’ loyalty programs and for existing members to access and redeem available points and rewards at checkout. Retailers can now offer loyal customers more ways to earn reward points on purchases made online or at physical retail locations, with customized incentives to boost repeat purchases.