The modern global events industry looks nothing like that of a few years ago, and today’s successful marketing and event planning professionals are those who’ve learned to not only adapt to these changes, but leverage them to their clients’ benefit. When Spiro™, the global brand experience agency for the NEW NOW™, introduced its n·Spiro™ thought leadership program late last year, it sought to help event planners do exactly that. Spiro continues to do so through the launch of n•Spiro’s second theme, titled “The Core Four: A Framework for the Future of Events.”