Media Culture, an independent brand performance agency, announced today that Shelby Nichols has joined its leadership team to lead the agency’s digital marketing initiatives.

In the role of Senior Digital Media Director, Nichols will elevate the agency’s profile in the U.S. market and beyond. She has a proven track record across a gamut of prominent brands, including The Kroger Co., Arby’s, Shriners Children’s, Wounded Warrior Project, Save the Children, and more.