RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue.

RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich solution for organizations not willing to pay a premium for ABM capabilities.” We believe the report recognizes RollWorks’ incredible momentum over the past year, stating that, “RollWorks has been a fast follower of established ABM platforms, most recently expanding its account scoring and prioritization capabilities. These enhancements have allowed the company to begin moving upmarket.”