First-to-market strategic global partnership delivers livestream shopping solutions directly to brand websites enabling consumer experiences that drive conversion

Omnicom Group Inc. (NYSE: OMC) today announced a partnership with Firework, the world’s largest livestream commerce and shoppable video platform provider. The partnership will give clients across all Omnicom agencies access to Firework’s enterprise suite of proprietary short-form video and livestreaming technology, delivering shoppable livestreaming video directly to brand websites.