Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, reliability, and responsibility. The report, which surveyed 1,000 US consumers from a wide range of age groups and backgrounds in October 2021, finds that in an era of dramatic changes, a power shift has taken place – giving consumers the upper hand over brands when it comes to when, where, and how they engage.