Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025.

The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.” This strategic platform includes transforming its approach to consumer engagement, data insight, digital marketing, and brand purpose in three ways: