Global cloud communications company Infobip has introduced SMS and WhatsApp messaging for Adobe Commerce clients, making it possible to connect with customers over their preferred channels at key points of the purchase journey.

The integration is part of Infobip’s efforts as an Accelerate Partner in the Adobe Exchange Partner Program to bring valuable capabilities to the marketplace. The addition of these popular channels will enable Adobe Commerce merchants to offer their customers truly connected digital experiences and analytics over popular, convenient and trusted channels, as well as benefit from the scale of Infobip’s 700+ direct carrier relationships.