Importance of Branded Content & How to Get It Right: Findings from Angela Liberatore! | Dofollow Social Bookmarking Sites 2016
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The Importance of Branded Content

Branded content is much more than mere advertising; it is a method of creating content that reflects the target audience's needs
with a touch of advertising. It is different from traditional
advertising since this marketing technique aims to create value for the
target consumer by delivering content that may be informative or
entertaining. It is always easier to do business with people you trust
and feel an understanding of, and this is made possible through this
technique.

Therefore, to reflect on the brand, Angela Liberatore Melbourne points out that branded content should be consistent with the brand's
values and tone of voice. In this way, it also benefits brand
familiarity and advocates for creating customer associations and
engagement. If done right, it offers great results, such as a high reach
of brand communication, a high level of audience engagement, and an
enhancement of conversion rates.