Recent years have seen content-driven customer engagement become a central growth driver for businesses of all sizes. As a part of this, video in particular has proven to be a powerful tool, utilized at every stage of the customer journey – from customer outreach and ongoing engagement, to onboarding. This has set the stage for dynamic-video, adapting and optimizing itself in-context and enabling businesses to fully capitalize on the use of videos, making them even more personal and tailored to their continuously evolving needs and goals. Enter Reals.