Demandbase, the Smarter GTM™ company for B2B brands, today announced it has been included in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. The company was named a Leader after an evaluation of the 10 most significant providers in the category. Demandbase tied for the highest score in the Current Offering category and received a differentiated rating, the highest score possible, in 7 out of the 10 assessment criteria, including Orchestration Design, Personalization, Advertising, Account and Buying Group Selection Prioritization, Data Management, Roadmap, and Market Approach.
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