Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that native support for messaging channel WhatsApp is now generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive higher conversion.