1. Know Your Audience: It is very important to identify what your audience likes and does not like. Ensure your content reflects the consumer's needs and wants and presents them in a relevant and useful way.

2. Maintain Authenticity: Your branded content should align with your brand personality and image. It should bring credibility and help you collaborate effectively with the targeted listeners or viewers.

3. Focus on Quality: Pay attention to high-quality content that brings value. From interesting stories to compelling videos or social networking posts, quality is one of the most important prerequisites of branded content.

4. Measure and Adapt: It is advisable to track the performance of your branded content periodically. After its launch, it should be evaluated with an analytics tool, and depending on the audience's response or interaction rate, some changes might be necessary.