A promotion strategy in marketing is a plan that businesses use to communicate with their target audience and encourage them to buy their products or services. This strategy includes different methods like advertising, sales promotions, public relations, direct marketing, and digital marketing tools such as social media and content marketing. Digital marketing expert Angela Liberatore explains that a good promotion strategy aims to make people aware of a product, generate interest, create demand, and prompt customers to take action. The strategy is developed based on the preferences, behavior