A social enterprise, Folk specializes in designing and manufacturing a host of products that have been crafted from natural materials like Jute, Cotton, Linen, Silk, etc. Our focus lies in creating products that are eco-friendly, functional, and impeccably crafted for people who are looking to find style and sustainability in one neat package.
Since our genesis, our primary motivation has been to make daily lifestyle practices simple, organised, and clutter-free. At the same time, we are committed towards integrating India’s local, traditional craft into the global mainstream. Folk is our way of marrying their traditional craftsmanship with minimalistic sensibilities and ergonomic solutions, thus creating products that enjoy a universal appeal.
We are all about combining simplicity with versatility. We don’t launch products based on seasonal trends, instead we take our time in perfecting and improving our existing range so that we can make your user experience better. We employ the process of Design thinking to guide us in our practice of slow fashion.
Design Thinking is a people-centric, iterative process of redefining problems and challenging assumptions which helps us identify alternative strategies and solutions that can only be understood through an in-depth analysis. This dynamic solution-based approach dictates not just our way of thinking, but also our way of working as we strive to create the very best version of every product that we offer.