Affinity, the relationship intelligence platform for dealmakers, today announced it has launched Affinity for Salesforce on Salesforce AppExchange, empowering customers with insights directly within Salesforce to find, manage, and close deals faster. Affinity for Salesforce automatically generates contacts, enriches records, creates relationship insights, and delivers them to dealmakers directly with Salesforce Sales Cloud to drive deals forward. These new capabilities provide senior executives with even more value from their CRM data, which will increase usage and adoption.