5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces the creation of a specialty fragrance and nails PR division as an extension of their beauty public relations practice.

In 2021, 5WPR’s Beauty, Fashion & Lifestyle division was named fourth-largest in the U.S. by O’Dwyer’s, a leading public relations industry publication. Additionally, the 5W Beauty team closed out 2021 celebrating historic wins across a vast range of beauty clients – from indie and sustainable beauty leaders to mass haircare giants.